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1.
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Global and transnational business : strategy and management / George Stonehouse, et.al.
by et. al;
Stonehouse, George.
Publisher: Chichester : John Wiley and Sons, 2000Availability: Items available for loan: STV Main Library [SR-BA 658.049 G51 2000] (1).
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2.
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New product development : managing and forecasting for strategic success.
by Thomas, Robert J.
Publisher: New York : John Wiley & Sons, 1993Availability: Items available for loan: STV Main Library [SR-BA 658.5'75 T36 1993] (1).
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3.
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Strategic market management / David A. Aaker, Michael K. Mills.
by Aaker, David A.
Edition: Pacific rim ed.Publisher: Milton, Qld : John Wiley & Sons Australia, c2005Availability: Items available for loan: STV Main Library [SR-BA 658.8 Aa4 2005] (1).
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4.
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Marketing management : strategy and cases / D.J. Dalrymple and Leonard J. Parsons.
by Dalrymple, Douglas J;
Parsons, Leonard J.
Edition: 4th edPublisher: New York : John Wiley & Sons, 1986Availability: Items available for loan: STV Main Library [SR-BA 658.8 D16 1986] (2).
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5.
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Marketing management : text and cases / D.J. Dalrymple and Leonard J. Parsons.
by Dalrymple, Douglas J;
Parsons, Leonard J.
Edition: 6th edPublisher: New York : John Wiley & Sons, 1995Availability: Items available for loan: STV Main Library [SR-BA 658.8 D16 1995] (1).
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6.
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The Portable MBA in marketing. / A. Hiam and Charles D. Schewe.
by Hiam, Alexander;
Schewe, Charles D.
Publisher: New York : John Wiley and Sons, 1992Availability: Items available for loan: STV Main Library [SR-BA 658.8 H52 1992] (1).
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7.
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Global marketing management / Masaaki Kotabi, Kristiaan Helsen.
by Kotabe, Masaaki.
Edition: 5th ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2011Availability: Items available for loan: STV Main Library [SR-BA 658.8 K84 2011 c.2] (2).
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8.
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The Marketing problem solver.
by Weinreich, Donald.
Publisher: New York : John Wiley and Sons, 1987Availability: Items available for loan: STV Main Library [SR-BA 658.8 W45 1987] (1).
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9.
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Marketing channels.
by Berman, Barry.
Publisher: New York : John Wiley and Sons, 1996Availability: Items available for loan: STV Main Library [SR-BA 658.8'4 B45 1996] (1).
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10.
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Strategic market creation : a new perspective on marketing and innovation management / edited by Karvin Tollin and Antonella Carn.Publisher: Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: STV Main Library [SR-BA 658.802 St8 2008] (1).
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11.
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Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald.
by Woodburn, Diana.
Edition: 3rd ed.Publisher: West Sussex, UK : John Wiley & Sons, c2011Availability: Items available for loan: STV Main Library [SR-BA 658.804 W85 2011] (1).
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12.
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Strategic market management / David A. Aaker.
by Aaker, David A.
Edition: 7th ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2005Availability: Items available for loan: STV Main Library [SR-BA 658.8101 Aa4 2005] (1).
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13.
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.
by Dhar, Mainak.
Publisher: Singapore : John Wiley & Sons, c2007Availability: Items available for loan: STV Main Library [SR-BA 658.827 D53 2007] (1).
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14.
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Warp speed branding; the impact of technology on marketing.
by Winkler, Agnieszka M.
Publisher: New York : John Wiley and Sons, Inc, 1999Availability: Items available for loan: STV Main Library [SR-BA 658.827 W72 1999] (1).
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15.
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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media reach buyers directly / David Meerman Scott.
by Scott, David Meerman.
Publisher: Hoboken, NJ : John Wiley & Sons, c2007Availability: Items available for loan: STV Main Library [SR-BA 658.872 Sc3 2007] (1).
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16.
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The e - code : 33 internet superstars reveal 43 ways to make money online almost instantly - using only e - mail / Joe Vitale and Jo Han Mok.
by Vitale, Joe.
Publisher: Hoboken, NJ : John Wiley & Sons, c2005Availability: Items available for loan: STV Main Library [SR-BA 658.872 V83 2005] (1).
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17.
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Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen.
by Allen, Judy.
Publisher: Canada : John Wiley & Sons, c2004Availability: Items available for loan: STV Main Library [SR-HM 321.02688 Al5 2004] (1).
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18.
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Tourism marketing : an Asia - Pacific perspective / edited by Cathy Hsu... [et. al.].Publisher: Australia : John Wiley & Sons, c2008Availability: Items available for loan: STV Main Library [SR-HM 338.4781 T64 2008 c.1] (2).
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19.
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Hospitality marketing management / Robert D. Reid, David Bojanic.
by Reid, Robert.
Edition: 3rd ed.Publisher: New York : John Wiley, 2001Availability: Items available for loan: STV Main Library [SR-HM 674.950688 R27 2001] (1).
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20.
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The portable MBA / edited by Kenneth M. Eades [and others].
by Eades, Ken M.
Edition: 5th ed.Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010Availability: Items available for loan: STV Graduate School Library [GL 658 P83 2010] (1).
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