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121.
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Strategic market management / David A. Aaker, Michael K. Mills.
by Aaker, David A.
Edition: Pacific rim ed.Publisher: Milton, Qld : John Wiley & Sons Australia, c2005Availability: Items available for loan: STV Main Library [SR-BA 658.8 Aa4 2005] (1).
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122.
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Marketing management : strategy and cases / D.J. Dalrymple and Leonard J. Parsons.
by Dalrymple, Douglas J;
Parsons, Leonard J.
Edition: 4th edPublisher: New York : John Wiley & Sons, 1986Availability: Items available for loan: STV Main Library [SR-BA 658.8 D16 1986] (2).
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123.
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Marketing management : text and cases / D.J. Dalrymple and Leonard J. Parsons.
by Dalrymple, Douglas J;
Parsons, Leonard J.
Edition: 6th edPublisher: New York : John Wiley & Sons, 1995Availability: Items available for loan: STV Main Library [SR-BA 658.8 D16 1995] (1).
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124.
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The Portable MBA in marketing. / A. Hiam and Charles D. Schewe.
by Hiam, Alexander;
Schewe, Charles D.
Publisher: New York : John Wiley and Sons, 1992Availability: Items available for loan: STV Main Library [SR-BA 658.8 H52 1992] (1).
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125.
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Global marketing management / Masaaki Kotabi, Kristiaan Helsen.
by Kotabe, Masaaki.
Edition: 5th ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2011Availability: Items available for loan: STV Main Library [SR-BA 658.8 K84 2011 c.2] (2).
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126.
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The Marketing problem solver.
by Weinreich, Donald.
Publisher: New York : John Wiley and Sons, 1987Availability: Items available for loan: STV Main Library [SR-BA 658.8 W45 1987] (1).
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127.
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Sales management; concepts and cases.
by Dalrymple, Dogulas J.
Edition: 3rd edPublisher: New York : John Wiley and Sons, 1988Availability: Items available for loan: STV Main Library [SR-BA 658.8'1 D16 1988] (2).
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128.
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Front-line customer service; 15 keys to customer satisfaction.
by Carr, Clay.
Publisher: New York : John Wiley and Sons, 1990Availability: Items available for loan: STV Main Library [SR-BA 658.8'12 C23 1990] (2).
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129.
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Marketing channels.
by Berman, Barry.
Publisher: New York : John Wiley and Sons, 1996Availability: Items available for loan: STV Main Library [SR-BA 658.8'4 B45 1996] (1).
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130.
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Strategic market creation : a new perspective on marketing and innovation management / edited by Karvin Tollin and Antonella Carn.Publisher: Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: STV Main Library [SR-BA 658.802 St8 2008] (1).
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131.
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Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald.
by Woodburn, Diana.
Edition: 3rd ed.Publisher: West Sussex, UK : John Wiley & Sons, c2011Availability: Items available for loan: STV Main Library [SR-BA 658.804 W85 2011] (1).
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132.
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How to sell without being a jerk : the foolproof approach to the world's second oldest profession / John Ksymshyn.
by Ksymshyn, John.
Publisher: Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: STV Main Library [SR-BA 658.81 K71 2008] (1).
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133.
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Strategic market management / David A. Aaker.
by Aaker, David A.
Edition: 7th ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2005Availability: Items available for loan: STV Main Library [SR-BA 658.8101 Aa4 2005] (1).
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134.
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Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz.
by Kumar, V.
Publisher: Hoboken, N.J : John Wiley & Sons, c2006Availability: Items available for loan: STV Main Library [SR-BA 658.812 K96 2006] (1).
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135.
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.
by Dhar, Mainak.
Publisher: Singapore : John Wiley & Sons, c2007Availability: Items available for loan: STV Main Library [SR-BA 658.827 D53 2007] (1).
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136.
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Warp speed branding; the impact of technology on marketing.
by Winkler, Agnieszka M.
Publisher: New York : John Wiley and Sons, Inc, 1999Availability: Items available for loan: STV Main Library [SR-BA 658.827 W72 1999] (1).
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137.
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Consumer behavior / Martin Evans, Ahmad Jamal, Gordon Foxall.
by Evans, Martin.
Edition: 2nd ed.Publisher: West Sussex, England : John Wiley & Sons, c2009Availability: Items available for loan: STV Main Library [SR-BA 658.8342 Ev1 2009] (1).
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138.
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Selling : the personal force in marketing / D. W. Jackson, William H. Cunningham and Isabella C. M. Cunningham.
by Jackson, Donald W;
Cunningham, Isabella C. M;
Cunningham, William H.
Publisher: New York : John Wiley, 1988Availability: Items available for loan: STV Main Library [SR-BA 658.85 J13 1988] (3).
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139.
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Winning the professional service sale : Unconventional strategies to reach more clients, land profitable work, and maintain your sanity / Michael W. McLaughlin.
by McLaughlin, Michael W.
Publisher: Hoboken, NJ : John Wiley & Sons, c2009Availability: Items available for loan: STV Main Library [SR-BA 658.85 M22 2009] (2).
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140.
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Exceptional selling : how the best connect and win in high stake sales.
by Thull, Jeft.
Publisher: Hoboken, NJ : John Wiley &Sons, c2006Availability: Items available for loan: STV Main Library [SR-BA 658.85 T42 2006] (1).
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