Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
by Wheeler, Alina.
Hoboken, N.J. : John Wiley & Sons, c2013.Edition: 4th ed.Description: x, 326 pages : illustrations ; 29 cm.ISBN: 9781118099209 (hbk. : alk. paper); 1118099206 (hbk. : alk. paper).Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsDDC classification: SR-GEN 658.827| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
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STV Main Library Subject Reference-General Education | Non Fiction | SR-GEN 658.827 W56 2013 (Browse shelf) | Available | For circulation. | 44929 |
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| SR-GEN 658.406 M82 2014 The future of work : | SR-GEN 658.45 B73 2017 Visual thinking : | SR-GEN 658.82 On2 2012 Engage : | SR-GEN 658.827 W56 2013 Designing brand identity : | SR-GEN 709.37 K67 2018 A history of Roman art / | SR-GEN 709.5990904 Sa29 2003 Space and identity : | SR-GEN 745.4072 P88 2017 Practice based design research / |
Includes bibliographical references and indexes
Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after
Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets
Best practices : case studies
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Provided by publisher